Rise of the Personal Data Economy
"The idea behind the Personal Data Economy is simple: Individuals should have the possibility to take control over their personal data, to share it as they see fit and to profit from sharing it."
"The idea behind the Personal Data Economy is simple: Individuals should have the possibility to take control over their personal data, to share it as they see fit and to profit from sharing it."
"As digital data is generally easy to copy, before the invention of blockchains there was a risk that a dishonest party would use the same digital asset more than once."
"As a marketing professional, I experience first hand the distrust many consumers have towards methods of personalized marketing."
"We are pleased to introduce to you some of our colleagues from Creative Dock who led the proposition design and testing over the last few months."
"So in a sense VETRI is the next evolution of what Estonia has been doing centrally from the government in a decentralized way for the blockchain world."
"Starting tomorrow, July 13, our brand name will be VETRI and our (online) presence will be changed accordingly.."
"The VETRI team has not only been focused on research. Different team members also presented the project at a variety of events in Switzerland and abroad."
“How can I make sure that data about me stored in blockchains is only accessed by entities I approve of — even though a premise of blockchains is that all participants have access to the blockchain?”
"We have started discussing corporate relationships with data consumers, both here in Switzerland and in wider Europe."
"After this initial market testing phase, we are now looking forward to 6 weeks of applied technology testing, which will determine the final features and timeline we will communicate in our road map."