The VETRI Foundation, a Swiss-based personal data management startup, and Lucid, a rapidly growing technology company within the market research space have officially announced their collaboration at SampleCon in Atlanta, Georgia today.
VETRI will tap into LUCID’s survey marketplace through the integration of their API thus giving its users instant access to millions of paid, high-quality surveys. The collaboration will allow VETRI to rapidly scale its user base across the DACH (Germany, Austria, Switzerland) region and UK. VETRI uses an Ethereum-based cryptocurrency to reward its users, making rewards transparent and comparable across its platform. Thanks to its non-profit status, VETRI’s goal is to offer users one of the highest payout percentages in the industry.
VETRI and Lucid are looking forward to a successful partnership and to further strengthen their collaboration in the future.
Lucid is a market research platform that provides access to authentic, first-party data in over 90 countries. Its products and services enable anyone, in any industry, to ask questions of targeted audiences and find the answers they need – fast. These human answers can be used to uncover consumer motivations, increase revenue, and measure the impact of digital advertising. Founded in 2010, Lucid is headquartered in New Orleans, LA with offices throughout the US, EMEA, and APAC.
The not-for-profit VETRI Foundation has a mission to empower individuals with the control and economic power over their personal data. VETRI leverages the Ethereum blockchain protocol to build a data marketplace where participants are fairly rewarded for the value their data creates.
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